Anyone who has been following me for a while can probably appreciate by now that I’m actively engaged in multiple dimensions within this field of dietetics that we all love.
My first and primary focus, and the reason that I got into this profession in the first place, is my clients.
Working with people one on one takes up the largest portion of my time, and quite frankly brings me the most joy as well.
But I’m also engaged in much more than that.
As you can probably tell, I spend a great deal of time writing.
Whether for my own platform, for other platforms (such as Healthing.ca) or actual print publications ( ie; my 8 books).
This also, as you might imagine, takes a great deal of time.
My third and final professional passions revolves around social media and writing coaching.
If you don’t already, feel free to check me out on Instagram where I endeavour to use humour as a novel way to deliver nutrition messaging and share my written educational platform to a larger audience and a fun way.
Which brings me to Kaleigraphy – my social media and blogging mentorship program.
Kaleigraphy offers current or aspiring health professionals (especially dietitians) the opportunity to work with me on one one to do one to received customized guidance, feedback and support to improve their writing and social media skills with the ultimate goal of professional and business development.
Some of my clients, like Amanda, have worked with me on both writing and social simultaneously.
Others, like Tenille, have worked with me exclusively for social media coaching.
And of course, we have those looking for writing coaching only.
But writing coaching, on the surface, doesn’t sound sexy now does it?
That’s where today’s testimonial from Ashley Hurst, a private practice dietitian from Texas, comes in.
Ashley was gracious enough to articulate on the value she has gained (and continues to gain!) from working with me.
You can find the testimonial below, and take a look at some of the work that Ashley and I have done together on her website blog page.
Working with Andy has helped in many ways. In just a month I’ve noticed a big improvement in my ease of writing and my ability to break down complex topics. I’ve also noticed a big improvement in my confidence with speaking.
I did an interview last week with someone I had done previous interviews with and she told me she noticed a huge difference in how clear I sounded. Speaking (especially publicly) has always been particularly difficult for me.
When the nerves kick in, it amplifies my struggle with being clear and I will tend to struggle with stuttering or getting out the right words. The fact that writing more has improved this in such a short time has been really encouraging. Writing more has also made me realize how much I enjoy the process and need to leave more space for it! It continues to bring me lots of joy.
How I did blogs previously was I looked up “seo-friendly” words and let that decide what I wrote about. I didn’t really enjoy that to be honest. In our first session, Andy changed my mind about how I could instead come up with topics which I actually wanted to write about!
That really liberated me.
It sounds like a no brainer, but I just didn’t know that it was possible to still reach people that way. Last week, I had several people contact me based on the article I wrote on supplements for IBD, including a physician who was interested in learning more about IBD Nutrition and taking my course.
What’s been really encouraging about this is that it’s made me realize the power and impact of writing.
It’s about way more than seo!
Ashley Hurst, MS, RD, LD
Registered Dietitian specializing in Irritable Bowel Disease (IBD)
